Tend short avoid

China high net worth crowd the scale be year by year extending.In 2010, the high net worth crowd amount of China reaches to 50 myriad peoples;Compared with 2009 to increase 9 myriad peoples, the year growth led to 22%.Anticipate 2011, high net worth crowd amount in China will reach to 59 myriad peoples, the high net worth crowd holds of can invest property scale will reach to 18 dollars.

The private wealth market of China experienced a rapid development for the past two years, high net worth crowd(must above powerful person) the amount and property scale just and quickly increased.At market organization the actively active guide and oneself keep on continuous of practice study in, the wealth of the tall net worth personage management the idea Be getting more mature, the risk hobby is getting more steady, the wealth contains more diversified target, property allocation kimono duty the need also immediately present diversification, globalization allocation trend.

After, the baptism that experienced a financial crisis’ China is high net worth personage’s cognition to the risk is as well more thorough, risk hobby top performance get more mature with steady.But under the economic environment of current complications, the investment of high net worth crowd gradually now the special feature of “tend short avoid long”.The beard smooth institute for research releases recently of 《2011 private wealths in China manage White Paper 》suggest, the investment product term of high net worth crowd favor in China presents a short-term characteristics, 80% customers don’t like term the investment product is at more than 2 yearses, but 30% customers most favor term at a year in of investment product.

China high net worth crowd the scale be year by year extending.In 2010, the high net worth crowd amount of China reaches to 50 myriad peoples;Compared with 2009 to increase 9 myriad peoples, the year growth led to 22%.Anticipate 2011, high net worth crowd amount in China will reach to 59 myriad peoples, the high net worth crowd holds of can invest property scale will reach to 18 dollars.

Invest favor to trust a product

China high net worth crowd the scale be year by year extending.In 2010, the high net worth crowd amount of China reaches to 50 myriad peoples;Compared with 2009 to increase 9 myriad peoples, the year growth led to 22%.Anticipate 2011, high net worth crowd amount in China will reach to 59 myriad peoples, the high net worth crowd holds of can invest property scale will reach to 18 dollars.

Time of holding of choice for half of high net worth crowds to invest survey just suggests to the statistics of the high net worth crowd of whole country 18 point cities, for 1-2 years, 80% properties hold time small in two years, therefore the private bank provides of in two years of the product can even be subjected to favor of the high net worth crowd.

Since want to let in hand a funds is relaxed, and then want to acquire certain income, the high net worth crowd chooses in two years of the property hold horary main reason BE, want to promise the liquidity of property, if business enterprise cash shortage, can sell an investment to obtain cash.

Concrete go to product, two years, invest along with people diversified need of promote, the aggressive guide for taking charge of add, trust product and private etc. for collecting an ownership of a share investment to become the investment heat of high net worth crowd to order gradually, and present the well spray type growth.The survey suggests that there are more than 40% high net worth crowds invested to trust a product, though don’t arrive half comparison, this investment species the potential is huge in the coming 3 years, 41% high net worth crowds mean to increase devotion or point concern to trust a product.

Moreover, although ownership of a share investment and interest investment are just many small investment products currently,see from the inquisitional result, may also with trust a product similar the investment heat becoming high net worth crowd order in the coming three yearses.

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